Simple Strategies You Can Use To Persuade Anyone with The Godfather of Influence Dr. Robert Cialdini
In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, if not more, than the content itself, why you shouldn’t ask people for their opinion but instead ask someone for their advice, how small differences that seem trivial make a HUGE impact on human behavior, and much more with Dr. Robert Cialdini.
Dr. Robert Cialdini is the president and CEO of INFLUENCE AT WORK. He is the multi best selling author of Influence: The Psychology of Persuasion, and his latest book Pre-Suasion: A Revolutionary Way To Influence and Persuade and he is currently a Regents Professor Eremites of Psychology and Marketing at the Arizona State University. Commonly referred to as “The Godfather Of Influence” Robert’s work has been featured around the world with clients such as Twitter, Microsoft, London Business Forum, SXSW, and more.
We discuss:
How very small differences can have very big effect on human behavior.
How researchers boosted their response rate from 29% to 77.3% with one simple question
How can a photo change your ability to solve problems more effectively?
How to create a state of mind in your recipient that makes them more open to your request!
This one trick palm readers use that you can leverage to get people to do what you want
The Power of persuasion does not lie just in the message itself, but rather in how the message is presented
How did a small change in communication greatly affect the United Kingdom's tax collection.
Context matters as much as or more than content
How can you ethically leverage the concepts of pre-suasion?
One thing you can do to hack job interviews using this simple tactic
Why you shouldn’t ask people for their opinion but instead ask someone for their advice
Ask yourself “What is it about my message that will make it most wise for people to say yes to it”
Is it possible to use pre-suasion on ourselves?
How changing a simple image can greatly improve your ability to solve problems.
"Tell me what you’re paying attention to, and I'll tell you who you are"
And much more!
Thank you so much for listening!
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This Episode of The Science of Success is brought to you by our partners, That Moment Podcast. That Moment explores the pivot that changes everything: moments that open doors for discovery and growth, but also bring the looming possibility of failure. Each show features different leaders and innovators sharing their stories of taking risks in business and in life. That Moment is produced by Pivotal, who believes when change is the only constant, people and businesses must be built to adapt. Get the details of their first episode "It Was Essentially Disrupting Ourselves" here and check them out on iTunes, Google Play, and Soundcloud.
SHOW NOTES, LINKS, & RESEARCH
[Website] Influence at Work
[Book] Influence: The Psychology of Persuasion by Robert B. Cialdini
[Book] Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D.
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[SOS “Weapons of Influence Series”] Why Ugly Criminals Are 2X As Likely To Go To Prison
[SOS “Weapons of Influence Series”] Why You Should Always Ask the Guy in the Blue Jacket for Help
[SOS “Weapons of Influence Series”] The Power and Danger of a Seemingly Innocuous Commitment
[SOS “Weapons of Influence Series”] How To Triple the Rate of Your Success With One Simple Question