Based on the bestselling book “Influence” by Robert Cialdini, this is the third week of our six-part "Weapons of Influence" miniseries within "The Science of Success". If you loved the book, this will be a great refresher on the core concepts. And if you haven't yet read it, some of this stuff is gonna blow your mind. 

So what are the 6 weapons of influence?

• Reciprocation

• Consistency & Commitment

• Social Proof

• Liking

• Authority

• Scarcity

Each one of these weapons can be a powerful tool in your toolbelt - and something to watch out for when others try to wield them against you. Alone, each of them can create crazy outcomes in our lives and in social situations - but together - or combined - they can create huge impacts.

Today’s episode covers the third weapon of influence - Social Proof. In it, we'll cover:

How social proof can over-ride people’s will to liveWhy news coverage makes mass shootings more likelyWhy TV shows use canned laughterHow someone could be stabbed in front of 38 people without any helpHow you should ask for help in a dangerous situation

Thank you so much for listening!

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EPISODE TRANSCRIPT