This is the FIFTH episode in a six-part series on "The Science of Success" titled WEAPONS of INFLUENCE and based on the best-selling book “Influence” by Robert Cialdini. Each of these weapons of influence are deeply rooted and verified by experimental psychology research (which you will get a ton of amazing examples of).

So what are the 6 weapons of influence?

• Reciprocation

• Consistency & Commitment

• Social Proof

• Liking

• Authority

• Scarcity

This week we're going to talk about the Authority Bias. This bias can create some astounding effects in the real world, such as: Why con artists wear lifts in their shoes; how a normal person can administer lethal shocks to an innocent research subject; why 95% nurses were willing to give deadly doses of a dangerous drug to their patients; and much more.

Thank you so much for listening!

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EPISODE TRANSCRIPT