Do you think you’re in control of your thoughts and actions?
 
What if things totally out of your conscious experience of reality actually controlled your decisions?
 
What if random phenomenon – like the music you just heard, or the words on a billboard, changed the way you thought, moved, and the decisions you made?
 
The power of your subconscious mind is much greater than you realize.
 
As Nobel Laureate Daniel Kahneman puts it in his book Thinking Fast and Slow: “You cannot know this from conscious experience, of course, but you must accept the alien idea that your actions and your emotions can be primed by events of which you are not even aware.”
 
In this episode of the Science of Success Podcast we dig deep into the Priming Effect – the way that your environment can shape your decisions, actions, and thoughts without you ever even realizing it.
 
We discuss:
-The powerful factor shaping peoples decisions that 86% of people were totally unaware of
-What caused voters to care more than children’s parents about funding the school system
- How “like ripples on a pond” primed effects can shape and define our behavior in huge ways
-How the word Florida makes people behave like the elderly
-Another mental model to add to your tool-kit
-And much more!
 
Do you want to get smarter and make better decisions? Listen to this episode!

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SHOW NOTES, LINKS, & RESEARCH

• Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. (see here)

• Contextual priming: Where people vote affects how they vote (see here)

• The influence of in-store music on wine selections. (see here)

• [Book] Thinking, Fast and Slow by Daniel Kahneman (see here)

• [Science of Success Episode] The Psychology Behind Making Better Decisions with Global Financial Strategist Michael J. Mauboussin (see here)

• [Science of Success Episode] How To Stop Living Your Life On Autopilot, Take Control, and Build a Toolbox of Mental Models to Understand Reality with Farnam Street’s Shane Parrish (see here)

EPISODE TRANSCRIPT